When you visit our website, use our mobile applications, or engage with our emails and online ads, we may collect information by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons.
In some cases, the information we collect is only used in a non-identifiable way. For example, we use the information we collect about all website users to optimise our websites and to understand website traffic patterns. We do not use this information to profile you or target our ads.
In other cases, we may use the information in an identifiable way. For example, we may authenticate you or your device, deliver personalised content, or use the information for analytics, fraud detection and security. We may also use the information for online ad targeting. Our Cookie Notice provides more information about our online data collection technologies and your choices.
As described in our Cookie Notice, we have relationships with third-party advertising companies. These third parties may track you, your browser or your device across different websites and applications. Subject to your settings, we may place cookies or tags on your computer when you visit our website so that they can display targeted advertisements to you on other websites. The use of your data by these companies is subject to their own privacy policies.
Many Visa websites only place marketing, personalisation and advertising cookies if you explicitly accept these cookies by clicking “Accept All Cookies” when you first visit the website. Our Cookie Notice explains how to manage your preferences and how to disable previously accepted cookies.
Our websites may enable you to interact with us and others via social media platforms. We collect information from these platforms as permitted by the sites’ legal terms. We may also display interest-based ads to you when you are using these platforms. The platforms allow us to personalise the ads that we display to you, and they may gain insights about individuals who respond to the ads we serve.